Ni ubuhe buryo bumwe bwo gukina imyambarire irambye?

Iyo abanyeshuri benshi bahuye ninsanganyamatsiko yaimyambarire irambye, ikintu cya mbere batekereza ni ugutangirira kumyenda yimyenda no gukemura ikibazo cyimyenda ikoreshwa hifashishijwe imyenda irambye.

Ariko mubyukuri, hari ingingo zirenze imwe zinjira kuri "moderi irambye", kandi uyumunsi nzagabana impande zitandukanye.

Igishushanyo mbonera cya zeru

Bitandukanye no gutunganya imyenda binyuze mu myenda irambye, igitekerezo cyo gushushanya imyanda ya zeru ni ukugabanya umusaruro w’imyanda iva mu nganda.

Nkabaguzi basanzwe, ntidushobora kumva neza imyanda igaragara mubikorwa byo gukora inganda.

Nk’uko ikinyamakuru Forbes kibitangaza ngo buri mwaka inganda zerekana imideli zitanga 4% by'imyanda ku isi, kandi imyanda myinshi mu nganda zerekana imideli ituruka ku bisigazwa birenze urugero byakozwe mu gihe cyo gukora imyenda.

Aho kugirango ubyare imyambarire yimyambarire hanyuma ushake uko wabyitwaramo, nibyiza kubona byinshi muribi bisigazwa birenze urugero.

Urugero, imigabane yo muri Suwede, izwi cyane mu Burayi, ikoresha imyanda ya nylon mu gukora imigozi na pantaro. Nk’uko ubushakashatsi bw’umuryango we bubitangaza, nk'ubwoko bukoreshwa vuba, buri mwaka ku isi hajyaho imigabane irenga miriyari 8 z’imigabane nyuma yo kunyura kabiri gusa, ibyo bikaba binatuma inganda z’imigabane ziba imwe mu myanda y’ibicuruzwa byangiza isi ndetse n’umwanda.

Kugirango uhindure iki kintu, ibicuruzwa byose hamwe nibikurura ibicuruzwa byo muri Suwede bikozwe muri nylon bikoreshwa kandi bigakurwa mu myanda yimyambarire. Ababanjirije iyi myanda ikoreshwa mugukora ibikoresho bitandukanye byimyenda. Ugereranije na fibre nziza ya sintetike ikoreshwa muburyo bwa gakondo, zifite imbaraga zikomeye kandi zikomeye, kandi zishobora no kongera umubare wimyambarire.

Ntabwo aribyo gusa, imigabane yo muri Suwede nayo irimo gukora uburyo bwo gutangirira kubikoresho fatizo no kumenyekanisha ibicuruzwa byangiritse rwose, bigatera intambwe irambye.

Kuvugurura imyenda ishaje

Ubuzima bwimyenda yimyenda ni ibyiciro bine: umusaruro, gucuruza, gukoresha no gutunganya imyanda. Igishushanyo mbonera cya zeru no kwinjiza imyenda irambye nibitekerezo murwego rwo kubyara no gutunganya imyanda.

Ariko mubyukuri, mugice kiri hagati yo "gukoresha" na "gutunganya imyanda", dushobora kandi kugarura imyenda yakoreshejwe mubuzima, nikimwe mubitekerezo byingenzi muburyo burambye: guhindura imyenda ishaje.

Ihame ryo guhindura imyenda ishaje ni ugukora imyenda ishaje mubintu bishya bygukata, gutera no kwiyubaka, cyangwa kuva kumyenda ishaje kugeza imyenda y'abana bashya.

Muri ubu buryo, dukeneye guhindura gukata, gutondekanya no kumiterere yimyenda ishaje, kugirango duhindure ibishaje bishya, binini na bito, nubwo bikiri imyenda, birashobora kwerekana isura itandukanye rwose. Ariko, bivugwa ko guhindura imyenda ishaje nabyo ari ubukorikori, kandi ntabwo abantu bose bashobora guhinduka neza, kandi ni ngombwa gukurikiza ubuyobozi bwuburyo bukoreshwa.

Wambare imyenda irenze imwe

Nkuko byavuzwe haruguru, ikintu cyimyambarire kizanyura mubuzima bwa "umusaruro, gucuruza, gukoresha, gutunganya imyanda ", hamwe no gukomeza umusaruro no gutunganya imyanda bishobora kugerwaho gusa nimbaraga zinganda, leta, nimiryango, ariko ubu, haba murugo cyangwa mumahanga, abantu benshi kandi benshi bakora iki gitekerezo. yo gukomeza kuramba yatangiye gukora murwego "rwo gukoresha no gukoresha" Ibi kandi byakuruye umubare munini wabanyarubuga kurubuga rusange ndetse no mumahanga.

Nyuma yo kubona iki cyifuzo, abanyamideli benshi bigenga nabo batangiye gutekereza kuburyo bwo gukora imyenda bambara ingaruka zitandukanye, kugirango abantu bagabanye imyenda mishya.

Igishushanyo kirambye cyamarangamutima

Usibye ibikoresho, umusaruro no gukusanya ibintu byerekana imideli, bamwe mubashushanyije bafashe intera kandi berekana igishushanyo mbonera cyamarangamutima cyamamaye mumyaka yashize murwego rwimyambarire irambye.

Mu myaka ya mbere, ikirango cyo mu Burusiya cy’isaha kami cyatangije igitekerezo nk'iki: cyemerera abakoresha gusimbuza ibice bitandukanye by'isaha ukwabo, kugira ngo isaha ibashe kugendana n'umuvuduko wa The Times, ariko kandi ikomeze guhora mu buzima, kandi ongera umubano hagati yabantu nisaha.

Ubu buryo, mugukora umubano hagati yibicuruzwa nuyikoresha bifite agaciro mugihe, biranakoreshwa mugushushanya ibindi bicuruzwa byimyambarire:

Mugabanye uburyo, wongere imbaraga zo kurwanya ikizinga, gukaraba no guhumuriza imyenda, kugirango imyenda ikenera amarangamutima kubakoresha, kugirango ibikoreshwa bihinduke mubuzima bwabaguzi, kugirango abaguzi bitoroshye kujugunya.

Kurugero, Ishuri Rikuru ryubuhanzi London -FTTI (Imyambarire, Imyenda n’ikoranabuhanga) Ikigo cyakoranye n’ikirangantego kizwi cyane cya denim Blackhorse Lane Ateliers kugira ngo bafatanyirize hamwe gukora imashini ya mbere y’isuku yo mu Bwongereza, igamije kwemerera abakiriya gukoresha igiciro gito kuri imyenda yaguzwe isuku yabigize umwuga, bityo ikongerera ubuzima bwa jeans. Bitume biramba. Iyi ni imwe mu ntego zo kwigisha za FTTI.

5. Imashini
Igitekerezo cyo kwiyubaka gisa no guhindura imyenda ishaje, ariko birarenze guhindura imyenda ishaje, kuburyo imyenda ihari isubizwa kumyenda, hanyuma ukurikije ibisabwa, gushiraho ibintu bishya, ntabwo byanze bikunze imyenda, nka: impapuro, guta umusego, imifuka ya canvas, imifuka yo kubikamo, cushion, imitako, tgutanga agasanduku, nibindi.Nubwo igitekerezo cyo kwiyubaka gisa noguhindura imyenda ishaje, ntabwo ifite urwego runini rwo gushushanya nubushobozi bwamaboko, kandi kubwibyo, ibitekerezo byo kwiyubaka nabyo ni ubwenge bumenyerewe cyane bwo guhindura abantu bakuze. , kandi nizera ko basogokuru benshi mubanyeshuri bahuye nicyiciro cyo "gushaka imyenda idakoreshwa kugirango bahindure ikintu". Ubutaha rero niba ubuze imbaraga, urashobora rwose gusaba sogokuru gufata amasomo, birashoboka ko yakingura umuryango mushya kuri portfolio yawe!