Ubwa mbere, koraimyenda yaweikirango ushobora gukora ibi:
1.Ni muntu kintu cyose, ugomba guhitamo icyo ushaka gukora imyambaro yawe yimyanda (imyenda y'abagabo, ikwiranye na rubanda, kuko inyoni nziza ikwiranye, kuko inyoni nziza igaragara. Shanshan kubantu ni koyiti ya orotodogisi, impyisi zirindwi kubantu ni jackets zo mu ipantaro. Ikirango cya White
2.Sonda, ndashaka kumenya uko ingingo yumva igitekerezo cya "Brand". Mubyifuzo byanjye, kuvuga mu buryo bweruye, hari itsinda rishinzwe ibikorwa by'umwuga, ishusho isanga ihuriweho, uburyo busobanutse kandi buhebuje, kandi byibuze ububiko bubiri cyangwa buhamye (cyangwa ibikorwa bihamye ku rubuga rwa e-ubucuruzi). Niba ufunguye iduka, nubwo hari ikimenyetso, birashobora kwitwa gusa ububiko bwimyenda, ntabwo ari ikirango.
3. Shiraho gahunda ikomeye kandi yubucuruzi. Gahunda yawe yubucuruzi igomba kwerekana uburyo uteganya gucunga ikirango cyawe. Andika rwose bishoboka. Wibuke, nibyiza gupfobya inyungu zawe kandi utanga umusaruro ushimishije kuruta gusuzumwa ubushobozi bwawe kandi ucika intege. By'umwihariko, uturere dukurikira tugomba gusuzumwa: Incamake Nshidiya. Incamake nyobozi ni ibisobanuro byamagambo yikigo na gahunda zizaza, nuburyo bwo gukurura abashoramari. Ibi birakenewe kubucuruzi bwose, ariko cyane cyane munganda zasabiri, akenshi bisaba ishoramari hanze. Ibisobanuro bya sosiyete. Ibisobanuro bya sosiyete bituma abantu bamenya icyo imyambaro yawe yimyambarire yawe, ni iki gitandukanya nabanywanyi bawe, kandi isoko ushaka kubamo.
Igikorwa cyateganijwe, cyanditswe muri sosiyete, hateguwe ikirango cya ikirango, no kwiyandikisha ikirango.
4. Fungura ibicuruzwa byawe.
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(2). Ibyiza: byoroshye kandi byoroshye, ubwigenge bukomeye. Ibibi: Ubuyobozi bufite ibibazo kandi ishoramari ni rinini
(3), igice cyabo cyo kubyara, ikirango gisigaye. Ubu buryo buremezwa nibirango byinshi
2. Uburambe mugushiraho ikirango:
1 Ugomba kubanza kugira izina
Kwandikisha, cyangwa kugura imwe. Kugeza ubu, biragoye cyane kwandikisha ibirango, kuko hariho ibirango byinshi byimyenda biyandikishije kandi biracyasuzumwa, kandi ntibishobora kuba bisa. Niba ugiye kugura ikirango, izina ntirishobora kuba ryujuje ibyo usabwa no kurya. Ariko inzira zose, ugomba kugira izina ryirango.
2.Ugomba kumenya ubwoko bwawe imbaraga nubushake bukwiranye no kwambara abagabo?Imyenda y'abagore? Imyenda y'abana? Murugo Imbere? Icyerekezo cyimyaka yimyambarire y'abagore? Ni ikihe giciro? Gusa mugukora ibyo bisobanutse urashobora kubaka itsinda rishingiye kuri ibi, kandi izina ryikirango hejuru rifite byinshi byo gukora hamwe nicyiciro cyimyenda.
3.Ukeneye kumenya uburyo bwo gukora kugirango ukire, ni ukuvuga muburyo uteganya kugurisha imyenda. Wavuze ko wakoze ikirango cy'imyambaro, nategetse abasileya, Ali sikolesale, kuko ubwinshi agomba kugurisha imyenda, ntashobora kwitwa ikirango. Ufata sisitemu gakondo, sisitemu yubufaransa, cyangwa byose wenyine, cyangwa sisitemu yo gukundwaho muri iki gihe (bisa na senture yabanjirije), cyangwa gukora platifomu ya e-ubucuruzi. Wibuke, ntukemere ko abahanga bagushuka, hari ibishoboka byose kandi biganisha kuri buri moderi, kandi urashobora guhitamo gusa ukora neza kubikoresho byawe bihari. Niba ubishaka, nshobora kuganira ku byiza n'ibibi bya buri moderi.
4. Kubaka itsinda ryiza. Hamwe nibicuruzwa byiza, ikirango cyawe ni 70%. Ibibyitwa ibicuruzwa byiza biri kumurongo bizwi, bifite imiterere yabo igaragara nibiranga, ubuziranenge bwiza kandi buhebuje, kandi bukomeye. Ntukumve ibibazo bya marketer cyangwa umuhanga ushobora kukubwira ko bazabona uburyo bwo kugurisha ibicuruzwa byose. Ariko wibuke, ni isoko, umukiriya, umuguzi, ntabwo ari umucuruzi cyangwa umujyanama wahisemo amaherezo ibicuruzwa byawe ari ibyawe. Ndi inyuma yo kwamamaza imyenda, ibicuruzwa bifite uburambe butazibagirana, nta bicuruzwa byiza, indabyo ndende zidasanzwe ntizishobora kugurisha, nubwo wagira amahirwe ku muhengeri wambere wabakiriya, ntushobora kumara. Nkuko nabivuze kare, niba ibicuruzwa ari byiza, ikirango cyawe kizaba cyiza uko ari 70%, kurundi ruhande, mu cyiciro cyambere, ugomba gushyira 70% ibikoresho mubicuruzwa kugirango uhire ibicuruzwa.
4.Gusereza ikipe yo gucuruza kwamamaza ukurikije icyitegererezo cyibicuruzwa hamwe nibicuruzwa.
5.Ihuza n'ishami bigomba kugira gahunda no gutegura bikwiye kubikoresho byawe biriho mbere yo gutangira, no gutegura gahunda yingengo yimari na gahunda yiterambere.
6.Gugira ishoramari rikomeza kandi rikomeza imikorere y'amafaranga, ntutekereze ku gukemura amafaranga byihuse, ikirango ni intambwe ku ntambwe yo gusohoka.
7. Gutanga ingamba zikwiye kandi zingirakamaro. Ntutegereze kwishingikiriza kumafaranga yabakiriya kugirango ukore ikirango. Mubyukuri, umukiriya nawe ashaka uburyo bwo gukoresha umutungo wisosiyete ya Brand kugirango afungure iduka no kugabanya ibyago.
Hashyizweho, bisobanura amafaranga, ubuhanga, no kwihangana. Gukora ikirango cy'imyambaro ni intego ikomeye, harasobanuka neza, amagambo make ntashobora gusobanuka, ntanubwo ateganya, ariko nubwenge no kubira ibyuya.
SiighYhong Urugandaifite uburambe bwimyaka 15, kugirango itange ibicuruzwa ibihumbi icumi byabaguzi, abaguzi bashinzwe inkunga ibirango bikura, nizera ko dushobora kuguha ibyizaINTUMWA BY'INGENZI, iterambere rusange niterambere!
Igihe cyohereza: Ukuboza-19-2023
